Rozita Ibrahim went through a divorced marriage and since then she became single mother. Rozita Ibrahim used to work as a rubber tapper in order to feed her childrens. She has used RM400 to start up her business by creating a slimming product of with brand name of Sendayu Tinggi. Rozita Ibrahim realized that every women would have desire to look slim thus she developed her slimming product and went to shops one-by-one to promote her product. However, she has failed for many times but she never gave up because she believed that there would be rooms for her to improve hence she continued to search for other ways in order to market her products. It can be seen that Rozita Ibrahim analyzed the mistake and learned from it.
After that, she had being innovative and introduced new product but she faced another obstacle as it was really hard to impress her target market because there were many competitors such as NV, Safi and Seri Mawar. Yet, she believed that it was not an excuse to give up thus she chose to rise just based on she always believed that the ability to fail upward seems to be the best step to the subsequent success. Finally, with her never ending marketing strategy and testimonies, Malay Chamber of Commerce Malaysia(MCCM) has awarded Rozita Ibrahim as one of the top beauty entrepreneurs. The trait found on Rozita Ibrahim is surely refers to failure is actually the alternative to success. To succeed in future, failure cannot be avoided. A successful entrepreneur will know how to react and also learn from that failure.
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