Observant










Dato’ Jimmy Choo has demonstrated such trait.  After he sold his 50% share in Jimmy Choo Ltd in 2001, he has concentrated his work in the exclusive Counture Line which under license from Jimmy Choo Ltd. Being an observant person, he has expanded his ready-to-wear line to include other accessories such as handbags. When he realized and found that women’s needs are not only in shoes, but also include other accessories, he then decided to start producing other women’s accessories such as handbags and others. This evident clearly shows that Dato’Jimmy Choo always being alert with the demand of his customers and he then has taken actions to fulfill their needs and also at the same time helped the business to grow further.

Another example is sustainability has now become an element that being emphasized in law to most of the businesses. Jimmy Choo’s Board, Senior Management and employees have recognized the importance of the product making impact on the environment hence they have taken their actions to make sure that their products will give positive or eco-friendly impact to the environment.  Jimmy Choo always consider and wants to create a more sustainable business which can benefits the majority parties. 

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